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Adaptation: The Evolution of Label Printing

Adaptation: The Evolution of Label Printing

What does being prepared for change mean? It means adaptability. Commercial printing is not disappearing anytime soon. It does, however, need to adapt to the changing market atmosphere, and beyond that, needs to stand out and be one step ahead in creating new market demands, instead of competing on the basis of the pre-established needs of the market.

The printing industry will not disappear for a very tangible reason. The goods people hold and feel in their hands will always present an opportunity, or even more-so, a need to connect with the consumer. The best way to establish a connection with the consumer is through labeling and packaging. As the world’s population continues to grow, with estimations expecting growth to reach 8 billion people by 2025, urban spaces will continue to expand to accommodate the 1.84% urban expansion per year. While urban regions grow, food and goods production will take place far away from the concentrated population. Food and goods will continue to go through a packaging and labeling process to differentiate and stand out with appealing eye-catching and even personal designs.

There are two upcoming printing trends, digital technology and food safety. Digital printing is already sweeping the food packaging and general printing industries for a variety of reasons including individualization and short runs to meet the quickly changing marketing demands to impact consumer influence. More importantly, food safety standards are catching the attention of industry regulators and concerned consumers. Digital printing and food safety are without a doubt the leading priorities for the printing industry.

Digital printing options are becoming a priority for printing customers and the benefits of digital printing for the label industry are clear. Among the many benefits are high quality printing, quick turnaround time, short run capacity and design flexibility. Increasingly stringent food safety regulations, requiring photoinitiator free ink or no migration to food products will become a legal requirement in food packaging production in the future. How can the labeling industry adapt to the changing industry needs while looking at the best solutions for the future which include cost savings for the label producer?

The best method for adaptation goes beyond bracing yourself for industry changes. Those who champion adaptation don’t camouflage themselves to fit the existing industry prerequisites, but push boundaries, create a new demand and through this gain confidence as a valued solutions provider. For your company, the best method of adaptation is finding a way you can save, or better yet, even increase profits through expansion and possible transitions to growing sectors, and doing this in a way that acknowledges the long term cost benefits, while taking into consideration energy savings, space needs and, of course, future trends.

ebeam Technologies, along with its partner, Prototype and Productions Systems Inc., (PPSI) presented the ebeam Compact, a space and energy saving digital printing machine at LabelExpo September 13-15 2016. The breakout technology from ebeam that was unveiled at drupa 2016 will bring the label printing industry ahead of the digital and food safe trends and, additionally, allows labeling manufactures to expand production from label manufacturing to food packaging all with one digital printing machine. Instant curing with the ebeam Compact means there is no wait time before cutting or slitting labels. Not only does the ebeam Compact remove fears of photoinitiators and migration, its heat free solution makes it the ideal printing machine for heat sensitive substrates or any labels which may come into contact with food products. The ebeam Compact has proved, once again, to be the comprehensive solution for adaptation to the future.

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