Why Blue is the New Green
The Environmental Impact of ebeam Technology
Do you care about environmental issues? Are you concerned about climate change? Do you worry about the health of future generations? Would you prefer to keep plastic out of our oceans, chemicals out of our food and water, and dangerous toxicity out of our industrial supply chains?
Whatever your environmental concerns, they likely have a common solution. They will require the development of new technologies. Take climate change, perhaps the most important environmental issue of the twenty-first century. A recent online article on the future of environmental policy, signed by eighteen environmental experts, stated, “We are aware of no quantified climate mitigation scenario in which technological change is not responsible for the vast majority of emissions cuts.”
New technologies. New materials. New manufacturing processes. All are essential to put our planet on a long-term trajectory of environmentally friendly development. And one new breakthrough encompasses all three:compact electron beam technology.
Blue technology not only has green benefits—ecological potential that would impress the most passionate environmental activist—but also boasts a powerful business case that is catching the attention of smart CEOs.
“ebeam,” as it’s called by insiders, is a technology developed by the Comet Group, a Swiss conglomerate known for its engineering prowess, and it has the potential to play a critical part in this future. ebeam has the power to improve our manufacturing footprint, enable the creation of new environmentally friendly materials, and reduce energy usage across the board. And it does all of this while simultaneously achieving the goal of COOs around the world—lower costs.
Imagine a stream of electrons, focused in a carefully controlled blue beam against a dark vacuum. That blue beam, or ebeam, has a hundred powerful applications, and more are being considered every day. It can sterilize, detox, synthesize—clean our water, upgrade assembly lines, reduce our dependence on costly, dirty chemicals. It can save energy, and protect our food and drink. It can even help create plastics with remarkable properties, stronger and more durable but easier to reuse and recycle. Like the laser and the x-ray, two ubiquitous twentieth-century technologies, ebeam may one day be as integrated into our global economy. Indeed, this bluetechnology not only has green benefits—ecological potential that would impress the most passionate environmental activist—but also boasts a powerful business case that is catching the attention of smart CEOs. Blue technology is green technology, upgraded. Blue is the new green.
The potential of ebeam is no Jetsons space age dream. Real companies are using ebeam today, employing it on their manufacturing lines to improve business processes, save money, and dramatically improve their brands’ environmental reputation—all at the same time.
ebeam – A Swiss Engineering Breakthrough
Just a few train stops southwest of Bern, Switzerland, lies Flamatt, the home of Comet, the world leader in industrial x-ray. ebeam was created here, born out of the hard work and talents of Comet’s world class engineers. Electron beam machines had been around for decades, but they were was bulky, costly, difficult—not ready for the mobile, miniaturized, streamlined world of the twenty-first century. Comet’s engineers set out to reinvent this older technology for maximum impact in a new world.
It took a number of years, but eventually a new form of compact ebeam technology was created. Developed in partnership and collaboration with food packaging giant TetraPak, ebeam was built for business, designed from the ground up with pragmatic cost/benefit equations in mind. But the Comet team never lost sight of its potential to have a larger “green” impact on this beautiful planet that we call home. In fact, ebeam has shown real potential to be one of those rare win/win technologies, reducing our environmental footprint while saving money and making life easier for global business. It was that unique promise that helped win its developers the prestigious Swiss Technology Award in 2009.
It’s been a few years since the first compact ebeam lamp became a reality somewhere in the R&D labs at Comet’s headquarters. Today, demand is ramping up and ebeam lamps are quietly being tested and implemented in manufacturing centers around the world. Blue technology is poised to take its turn in the global spotlight.
Consumer technology is sexy—iPhones, Android, 4G, Google Glass, wearable tech, etc. Subtle technological shifts deep in the supply chains and assembly lines of global manufacturing are less likely to make Bloomberg headlines. But make no mistake, in the coming years, ebeam is poised to make a real difference—for the planet, and for your company’s bottom line.